Brand Identity Deck
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Art Direction & Graphic Design

 
Photographic Portfolio
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Details & Accomplishments

  • Grew firms’ capacity by 300%; refined, articulated, and demonstrated company design process, communicating it more effectively to employees, key partners, and clients.

  • Established and optimized operational processes across several departments consisting of multiple creative disciplines. Led communications, status updates, and identified potential risks to projects across teams.

  • Created, implemented, and streamlined a creative process used by teams across all departments, specifically focusing on ensuring the creative team has what they need to commence and complete projects with minimal disruption.

  • Set and regularly met project deadlines; followed a strict production schedule successfully to produce high-quality results.

  • Art Direct studio photography for digital efforts, including product photography, digital creative shoots for home pages, banners, emails, videos, and other assets needed across digital channels.

  • Art Directed web design for EstablishHome.co

  • Optimized website imagery and introduced/produced the team page for EstablishDesign.com

  • Conceived and presented artistic direction for all company visuals to the Founders and Directors. Implemented design changes across all divisions. 

  • Collaborated on design and art direction with our freelance graphic designer, photographers, and social media manager.

  • Produced all concept presentations and creative briefs for multi-media, multi-channel marketing efforts.

  • Directed the building of layouts from approved templates and libraries, including version control. Maintained the brand integrity of any design changes.

  • Ensured all photographs were optimized for use on the site, social media, and print.

  • Designed a sales booklet to help market to contractors & architects by highlighting the company's strengths that complement the partnership.

  • Identified issues with bandwidth and redesigned responsibilities and workflow across all departments for increased efficiency and accuracy.

  • Managed communication system among team members, articulating clear ownership of responsibilities and projects, imposing deadlines, and creating standards for hands-off direction.

  • Engaged in market research, utilizing competition analysis, SEO, keyword mapping, etc., to analyze the target market and refocus goals and action steps.